As a shy child growing up, style was always my greatest form of self-expression. I spent all my free time playing dress up in my grandmothers closet, putting on fashion shows for my unamused family and scrapbooking any fashion magazine I could get my hands on.

My career spans twenty years across merchandising, styling, design and apparel product development roles. My greatest joy was creating clothing that could uplift and elevate a clients mood and the confidence in how they perceived themselves in the items they wore and I want to bring that feeling to as many women as I can! I set out to pursue my passion of combining my mindful style approach, well-trained eye and deep understanding of quality and design with the everyday modern woman looking to craft an authentic style.

I’ve experienced a lot of the challenges that women may face when it comes to refining your personal style: overconsumption, style ruts, weight gains, life transitions. What those experiences have all taught me is how overwhelming style can be when we are continually evolving as individuals.

My lifelong interest in style, and my experience developing clothing for everyday women, has also taught me that with the right mindset and tools, expressing your personal style can be simple and fun!